Either.  It is simply designed to improve the marketing effectiveness of franchisees.  It makes sense to build this into the onboarding process of all new franchisees.  However it is a course which can still be retrospectively viewed no matter how long a franchisee has been trading.  It can help take well-performing franchisees to another level as well as really helping those who have been struggling to deliver revenue expectations to date (which is usually related to sales and marketing performance).

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