At least 30% of current franchisees are underperforming
EMPOWER YOUR FRANCHISEES TO MARKET EFFECTIVELY

Strategic Marketing Mastery: Creating Your Own Plan for Profitable Growth

Do any of these scenarios sound familiar….?
But what if….?
This 10-module, 10-week course will enable franchisees to start with a blank sheet of paper and create a coherent, thought through local marketing strategy and action plan that will drive their business to new heights.
Reliance on central marketing will become a thing of the past. Central leads will be viewed as a bonus, rather than becoming the lifeblood.
Franchisees will learn…









“Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”

Here's what you can expect from this course
Vision, Values, Objectives and Goals
Offer & Pricing
Audience
Competitive Positioning
Messaging
Brand
Routes to Market
Financials
Activity Planning
Continuous Review
SUPPORTING DOCUMENTATION
The 10 modules are released periodically to suit your franchise, embed learning, and enable each franchisee to build a solid marketing strategy.
Regular progress reports are available for franchisors to monitor how far through the modular course franchisees have progressed.
Post course completion 121 mentoring sessions are also available to sense check the strategy and help plan the implementation process.
See What Our Successful Course Participants Say

Win-Win for All
Calculate the impact
Pricing and Options
Frequently Asked Questions
What level of marketing background knowledge is required for this course?
This course is quite unique as it is aimed at the marketing novice / beginner with no prior marketing knowledge or experience. It is designed to simplify marketing and use day to day language that anyone can understand and takes things back to basics.
It encompasses marketing in its entirety though so even if you have franchisees with some marketing background they will still learn and benefit from the training across a number of different areas.


Who are Opportunity Marketing?
With over 25 years of experience in both the B2B and B2C sectors, Ian Kirk, the founder of Opportunity Marketing, has a rich history of setting up marketing departments, crafting strategies, and implementing them across numerous SME companies through diverse channels.
Helping business owners grow and realize their full potential through a deeper understanding of marketing has been at the core of Ian’s mission. This inspired the inception of Opportunity Marketing, aimed at guiding SME business owners to discern and engage in the most suitable marketing activities for their businesses, avoiding wasteful expenditures.
During a significant phase of franchising Opportunity Marketing pre-lockdown, which peaked at 15 franchisees across the UK, Ian gained invaluable insights into franchising. His interactions with other franchisors and franchisees revealed a common challenge: the shared responsibility of marketing within franchises.