At least 30% of current franchisees are underperforming
Strategic Marketing Mastery
EMPOWER YOUR FRANCHISEES TO MARKET EFFECTIVELY
Unlock the full potential of your franchise by equipping franchisees with the knowledge and skills to drive their own success.
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INTRODUCING
Strategic Marketing Mastery: Creating Your Own Plan for Profitable Growth
The world of franchising is rapidly growing. As franchise networks expand, there is a growing need to get franchisees more self-sufficient and generating their own leads to maximise revenue potential.
Do any of these scenarios sound familiar….?
But what if….?
1
You could upskill all new franchisees on marketing during your onboarding process and throughout their first 12 months.
2
You could dramatically reduce franchisee reliance on head office marketing and lead generation, creating a healthier culture.
3
You could ensure all franchisees have the tools and knowledge to market themselves better and start performing quicker (which would reduce franchisee churn).
4
You could help improve franchisee revenue generation by at least 15% per annum.
5
You could guarantee that all franchisees had a clear marketing strategy and activity plan to follow from the start.
Opportunity Marketing has developed the first online modular marketing training course specifically designed for “marketing novice” franchisees.
This 10-module, 10-week course will enable franchisees to start with a blank sheet of paper and create a coherent, thought through local marketing strategy and action plan that will drive their business to new heights.
Reliance on central marketing will become a thing of the past. Central leads will be viewed as a bonus, rather than becoming the lifeblood.
Request A CallbackThis 10-module, 10-week course will enable franchisees to start with a blank sheet of paper and create a coherent, thought through local marketing strategy and action plan that will drive their business to new heights.
Reliance on central marketing will become a thing of the past. Central leads will be viewed as a bonus, rather than becoming the lifeblood.
Franchisees will learn…
How to create their own personalised winning marketing strategy.
How to think like a marketeer (creating a marketing mindset).
How to spot good opportunities and “dead ducks”, ensuring they focus on the right activity.
How to identify and look after its most valuable customers.
How to test and measure activity to evaluate performance.
How much resource (time and money) to invest in marketing.
How to improve key performance metrics (lead generation, conversion rates, average customer spend, cost per enquiry).
How to present their business to the right audience in a way that sells.
How to grow their franchise quickly and profitably.
“Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”
Course Overview
Here's what you can expect from this course
Module 1
Vision, Values, Objectives and Goals
Without a clear vision and set of goals, it's difficult to make progress in any area of your business. We'll help you clarify your vision and identify specific, measurable objectives that will guide your marketing strategy
Module 2
Offer & Pricing
Your offer and pricing strategy are critical components of your overall marketing plan. We'll show you how to create an irresistible offer that resonates with your target audience and maximizes your profits.
Module 3
Audience
Understanding your audience is essential for effective marketing. We'll help you identify your ideal customer and create a detailed buyer persona that will guide your messaging and targeting.
Module 4
Competitive Positioning
To stand out in a crowded market, you need to have a clear understanding of your competition and how you can differentiate yourself. We'll help you identify your unique selling proposition and position yourself for success
Module 5
Messaging
Your messaging is the foundation of your marketing communications. We'll teach you how to craft compelling messages that resonate with your target audience and motivate them to take action.
Module 6
Brand
Your brand is more than just a logo - it's the personality and values that define your business. We'll show you how to create a strong brand that communicates your unique identity and resonates with your target audience.
Module 7
Routes to Market
There are many ways to reach your target audience, both in terms of sales channels and marketing channels. We'll help you identify the most effective channels for your business and create a comprehensive marketing plan.
Module 8
Financials
Marketing is an investment, and it's important to track your ROI to ensure that you're getting a positive return. We'll teach you how to set a budget, track your key marketing metrics and measure your results.
Module 9
Activity Planning
To make progress towards your goals, you need a clear plan of action. We'll help you create a detailed marketing calendar and identify the specific tactics and activities that will drive results.
Module 10
Continuous Review
Marketing is an ongoing process, and it's important to continually review and optimize your strategy. We'll show you how to track your progress, identify areas for improvement, and adjust your strategy as needed.
Module 11
SUPPORTING DOCUMENTATION
To aid learning throughout all of the modules, a range of supporting material is available, including a workbook which helps you to shape your own marketing strategy as you move through the course.
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The 10 modules are released periodically to suit your franchise, embed learning, and enable each franchisee to build a solid marketing strategy.
Regular progress reports are available for franchisors to monitor how far through the modular course franchisees have progressed.
Post course completion 121 mentoring sessions are also available to sense check the strategy and help plan the implementation process.
Testimonials
See What Our Successful Course Participants Say
Win-Win for All
Calculate the impact
Discover your franchise's growth potential. Simply enter your current metrics to calculate the estimated increase in revenue and royalties, illustrating the value of empowering your franchisees.
Pricing and Options
Bespoke Content
Build in some bespoke content specific to your own franchise brand for an additional set up fee. Price dependent on franchise size.
Request a QuoteFrequently Asked Questions
Have questions? Explore our FAQs to discover more about how this course will revolutionise your franchise's marketing strategy.
What level of marketing background knowledge is required for this course?
This course is quite unique as it is aimed at the marketing novice / beginner with no prior marketing knowledge or experience. It is designed to simplify marketing and use day to day language that anyone can understand and takes things back to basics.
It encompasses marketing in its entirety though so even if you have franchisees with some marketing background they will still learn and benefit from the training across a number of different areas.
Who are Opportunity Marketing?
With over 25 years of experience in both the B2B and B2C sectors, Ian Kirk, the founder of Opportunity Marketing, has a rich history of setting up marketing departments, crafting strategies, and implementing them across numerous SME companies through diverse channels.
Helping business owners grow and realize their full potential through a deeper understanding of marketing has been at the core of Ian’s mission. This inspired the inception of Opportunity Marketing, aimed at guiding SME business owners to discern and engage in the most suitable marketing activities for their businesses, avoiding wasteful expenditures.
During a significant phase of franchising Opportunity Marketing pre-lockdown, which peaked at 15 franchisees across the UK, Ian gained invaluable insights into franchising. His interactions with other franchisors and franchisees revealed a common challenge: the shared responsibility of marketing within franchises.