Strategic Marketing Mastery

EMPOWER YOUR FRANCHISEES TO MARKET EFFECTIVELY

Unlock the full potential of your franchise by equipping franchisees with the knowledge and skills to drive their own success.
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INTRODUCING

Strategic Marketing Mastery: Creating Your Own Plan for Profitable Growth

The world of franchising is rapidly growing. As franchise networks expand, there is a growing need to get franchisees more self-sufficient and generating their own leads to maximise revenue potential.

Do any of these scenarios sound familiar….?

At least 30% of current franchisees are underperforming

Hardly any new franchisees joining the network have any previous marketing experience

A growing over-reliance on head office for lead generation

Best performing franchisees are those who are best at executing sales and marketing

Patterns of growing discontent amongst franchisees over ROI from their marketing fees in terms of the volume and quality of centralised marketing leads delivered

You invest in upskilling your franchisees with sales-training but do very little in the way of marketing training (note: one without the other is pointless)

But what if….?

1
You could upskill all new franchisees on marketing during your onboarding process and throughout their first 12 months.
2
You could dramatically reduce franchisee reliance on head office marketing and lead generation, creating a healthier culture.
3
You could ensure all franchisees have the tools and knowledge to market themselves better and start performing quicker (which would reduce franchisee churn).
4
You could help improve franchisee revenue generation by at least 15% per annum.
5
You could guarantee that all franchisees had a clear marketing strategy and activity plan to follow from the start.
Opportunity Marketing has developed the first online modular marketing training course specifically designed for “marketing novice” franchisees.

This 10-module, 10-week course will enable franchisees to start with a blank sheet of paper and create a coherent, thought through local marketing strategy and action plan that will drive their business to new heights.

Reliance on central marketing will become a thing of the past. Central leads will be viewed as a bonus, rather than becoming the lifeblood.
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Franchisees will learn…

How to create their own personalised winning marketing strategy.
How to think like a marketeer (creating a marketing mindset).
How to spot good opportunities and “dead ducks”, ensuring they focus on the right activity.
How to identify and look after its most valuable customers.
How to test and measure activity to evaluate performance.
How much resource (time and money) to invest in marketing.
How to improve key performance metrics (lead generation, conversion rates, average customer spend, cost per enquiry).
How to present their business to the right audience in a way that sells.
How to grow their franchise quickly and profitably.

“Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”

Course Overview

Here's what you can expect from this course

Module 1

Vision, Values, Objectives and Goals

Without a clear vision and set of goals, it's difficult to make progress in any area of your business. We'll help you clarify your vision and identify specific, measurable objectives that will guide your marketing strategy
Module 2

Offer & Pricing

Your offer and pricing strategy are critical components of your overall marketing plan. We'll show you how to create an irresistible offer that resonates with your target audience and maximizes your profits.
Module 3

Audience

Understanding your audience is essential for effective marketing. We'll help you identify your ideal customer and create a detailed buyer persona that will guide your messaging and targeting.
Module 4

Competitive Positioning

To stand out in a crowded market, you need to have a clear understanding of your competition and how you can differentiate yourself. We'll help you identify your unique selling proposition and position yourself for success
Module 5

Messaging

Your messaging is the foundation of your marketing communications. We'll teach you how to craft compelling messages that resonate with your target audience and motivate them to take action.
Module 6

Brand

Your brand is more than just a logo - it's the personality and values that define your business. We'll show you how to create a strong brand that communicates your unique identity and resonates with your target audience.
Module 7

Routes to Market

There are many ways to reach your target audience, both in terms of sales channels and marketing channels. We'll help you identify the most effective channels for your business and create a comprehensive marketing plan.
Module 8

Financials

Marketing is an investment, and it's important to track your ROI to ensure that you're getting a positive return. We'll teach you how to set a budget, track your key marketing metrics and measure your results.
Module 9

Activity Planning

To make progress towards your goals, you need a clear plan of action. We'll help you create a detailed marketing calendar and identify the specific tactics and activities that will drive results.
Module 10

Continuous Review

Marketing is an ongoing process, and it's important to continually review and optimize your strategy. We'll show you how to track your progress, identify areas for improvement, and adjust your strategy as needed.
Module 11

SUPPORTING DOCUMENTATION

To aid learning throughout all of the modules, a range of supporting material is available, including a workbook which helps you to shape your own marketing strategy as you move through the course.
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The 10 modules are released periodically to suit your franchise, embed learning, and enable each franchisee to build a solid marketing strategy.

Regular progress reports are available for franchisors to monitor how far through the modular course franchisees have progressed.

Post course completion 121 mentoring sessions are also available to sense check the strategy and help plan the implementation process.

Testimonials

See What Our Successful Course Participants Say

“Opportunity Marketing's Course represents fantastic value for money. It is thought provoking, considered, easy to follow and practical. I would recommend this course to anyone in business who wants to learn more about how to marke their products or services in a pragmatic way.”

Emma Harvey

Candid HR
“10 modules doesn’t sound like many, but it’s a real deep dive. This is Strategy Fundamentals 101 of core principles that won’t ever change, regardless of the latest platform and attention-grabbing tactic being adopted.”

Samantha Stones

STONES Web Strategy
“Everything is really clearly explained and helps guide you to what will and won’t work depending on your target audiences and market. It has equipped us with ability to make knowledgeable decisions on what is the best activities for us to do moving forward.”

Andy Simpson

Fast Signs
"Enrolling in the marketing course was a game-changer for me! The curriculum was not only comprehensive but also highly practical, providing real-world insights that I could immediately apply to my professional endeavors. I highly recommend this course to anyone looking to elevate their marketing expertise and stay ahead in today's competitive business landscape."

Rob Shaw

Geeraff

Win-Win for All

Franchisee independence – far more confident and self sufficient in sales and marketing

A more rounded training programme to attract franchisees

Increased locally generated leads that free up central lead generation resource required

Shared better understanding (and expectations) of marketing between franchisee and franchisor

Reduce wasted marketing spend across the network

Improved financial performance (franchisee and franchisor)

Calculate the impact

Discover your franchise's growth potential. Simply enter your current metrics to calculate the estimated increase in revenue and royalties,  illustrating the value of empowering your franchisees.

Pricing and Options

Pay as You Go (less than 10)
£725 +VAT
per license
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Bulk Licenses (minimum 10): Start From
£543 +VAT
per license
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Bespoke Content
Build in some bespoke content specific to your own franchise brand for an additional set up fee. Price dependent on franchise size.
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Frequently Asked Questions

Have questions? Explore our FAQs to discover more about how this course will revolutionise your franchise's marketing strategy.
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Who are Opportunity Marketing?

With over 25 years of experience in both the B2B and B2C sectors, Ian Kirk, the founder of Opportunity Marketing, has a rich history of setting up marketing departments, crafting strategies, and implementing them across numerous SME companies through diverse channels.

Helping business owners grow and realize their full potential through a deeper understanding of marketing has been at the core of Ian’s mission. This inspired the inception of Opportunity Marketing, aimed at guiding SME business owners to discern and engage in the most suitable marketing activities for their businesses, avoiding wasteful expenditures.

During a significant phase of franchising Opportunity Marketing pre-lockdown, which peaked at 15 franchisees across the UK, Ian gained invaluable insights into franchising. His interactions with other franchisors and franchisees revealed a common challenge: the shared responsibility of marketing within franchises.

Request A Quote and Speak With Ian Kirk

Request A Quote and Speak With Ian Kirk

Request A Callback With Ian Kirk

Request A Callback With Ian Kirk