Frequently Asked Questions
What level of marketing background knowledge is required for this course?
This course is quite unique as it is aimed at the marketing novice / beginner with no prior marketing knowledge or experience. It is designed to simplify marketing and use day to day language that anyone can understand and takes things back to basics.
It encompasses marketing in its entirety though so even if you have franchisees with some marketing background they will still learn and benefit from the training across a number of different areas.
Who covers the cost of the training?
It is entirely up to you but it has been designed in essence so that the franchisors buy the licences in bulk and embed the training within their own onboarding programme for franchisees (so it is covered in the cost of the franchise).
For existing established franchises you could still buy a number of licenses in bulk and offer it to franchisees to pay for it at the discounted rate (or gift it to them / refund amount upon completion of the course).
Alternatively you can direct franchisees to the enrolment page and ask them to pay for themselves.
However it is worth noting we can only provide franchisee progress reports for bulk purchased licenses with a specific activation code.
How does the PAYG option work?
Pay as You Go is accessed through our online enrolment portal at https://smcourse.opportunitymarketing.co.uk/courses/strategic-marketing
You pay online to gain immediate access to the introduction and module one (and supporting materials). Each subsequent module is released weekly with a link emailed to the user.
We cannot guarantee to provide progress reports on Pay As You Go users.
How does the Bulk purchasing of licences work?
Bulk purchasing offers up to a 25% discount on the full price on a sliding scale for 10+ licenses. To get an accurate quote please get in contact with us and we can provide a quote. Upon acceptance of the quote we will raise an invoice for the bulk purchase. Upon payment an access code will be provided for that number of purchased licenses. Each user would then register using your personalised access code when they were ready to activate.
Is there any 121 support or is it purely an online course?
All 10 modules are delivered online through our learning portal. At its base price this is purely an online course. However there is an option to upgrade any license for an additional £700 +VAT to access some 121-marketing mentoring support to sense check the strategy and advise on implementation. This is inclusive of 8 hours of support accessed in time chunks to suit the franchisee and their needs (i.e. 8 x 1-hour, 4 x 2-hour, 2 x 4-hour, 1 x full day). We recommend this being an additional fee, franchisees pay themselves directly if they feel it is needed/beneficial.
How long does a license last?
Licenses themselves do not expire until they are activated. This means you can bulk purchase licenses and use them over a number of years.
Upon activation of a course, it can be accessed for up to 12 months (though the course is released weekly over 10 weeks). This means that throughout the first-year franchisees can revisit modules and refresh themselves on the content.


Does it become cheaper per license the more I buy?
Yes, if you commit to a bulk purchase – which is a minimum of 10 licenses (which can be activated over a number of years).
We operate a sliding discount scale for 10-24 licenses, 25-40 licenses, 41-60 licenses and 61+ licenses. We will keep track of your historic license purchasing so that when you move into the next threshold your price point will drop.
What sort of bespoke content can be added?
With the bespoke version of the course for a set-up fee we can personalise the training course to include specific information and guidance on your own franchise brand. We can change the branding, language and some of the sections will incorporate your own personalised content. In order to understand how best to reflect your franchise within the course we would need a half-day fact-finding session on site to help collate the information. You would get access to the course content to review before pushing live. Please get in contact for more information of the set-up fees involved (which again is a sliding scale in-line with the number of licences required).
How do I know if my franchisees have completed the course?
For any franchisor controlled bulk purchase, your personalised activation code also enables us to track your delegates and how far they have progressed through the course. It is a 10-week course but we would encourage franchisors to ensure franchisees have completed their marketing strategy framework within 3-months of starting the course. We will provide a monthly report on how many of your franchisee delegates have activated the course and how far through the content they are.
Is this designed purely for new franchisees onboarding or is it relevant to existing franchisees?
Either. It is simply designed to improve the marketing effectiveness of franchisees. It makes sense to build this into the onboarding process of all new franchisees. However it is a course which can still be retrospectively viewed no matter how long a franchisee has been trading. It can help take well-performing franchisees to another level as well as really helping those who have been struggling to deliver revenue expectations to date (which is usually related to sales and marketing performance).
How long does the course take to work through?
The course is split into 10 modules released over 10 weeks. Each module contains on average 25-45 mins of online training, with exercises which then need to be carried out before starting the next module. There is an accompanying workbook to complete which, after module 10, will form the base of your marketing strategy moving forward. In total there is probably around 15 hours of training/work to get through before completing the course. However each module can be viewed as many times as required and learners can move through the course at their own pace.
Can we speed up the delivery of modules?
The standard course is set to release each module weekly which cannot be adjusted, though you can take as long as you like to work though it. However if you are creating your own bespoke course then the speed of module release can be adjusted to suit your own training needs.
How is the course delivered / accessed?
The course is hosted on Thinkific – an online cloud learning platform. It can be accessed via any device at any time from any location. Each module has a link emailed to each learner on a weekly basis which, once logged in, takes you to the new module (as well as showing past modules).
If post-course 121 mentoring is required this will be delivered via Zoom, Teams or GoogleMeet.
Will the course get updated?
The course covers the fundamentals of marketing which don’t significantly change. However there could be elements or supporting material that will get updated over time. Because the course is hosted on the cloud you will always have access to the latest version.
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Who are Opportunity Marketing?
Ian Kirk is the founder of Opportunity Marketing and has over 25 years of experience in setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors, through a variety of channels.
Ian’s mission has always been to help business owners grow their business and fulfil their potential, through a better understanding of marketing. Opportunity Marketing was originally set up to help SME business owners understand which marketing activities were right for their business and to avoid wasting resources on those that weren’t.
Ian went through a period of franchising Opportunity Marketing pre-lockdown and reached a peak of 15 franchisees across the UK. It was during this period, learning about franchising and picking the brains of both other franchisors and franchisees that he realised that shared responsibility of marketing seemed to be a common issue within most franchises.